Swatch to Add Sunglasses With Safilo as Swiss Watch Demand Ebbs
For decades, Swatch has helped you extricate time. Soon, it’ll recover your eyes cool as well.
Swatch Group AG will introduce spectacles under its namesake cite this year under a five-year alliance by the whole of Safilo Group SpA, the companies all over town in a choice of word Tuesday. The Swiss watchmaker will aid the Italian company study collections that will be available in the spring.
The synergy “harbors important wealth opportunities” for Safilo, Cedric Rossi, an auditor at Bryan Garnier, circulating in a note.
Swatch’s modification comes as the Swiss witness industry oakley sunglasses replica wholesale struggles to thwart more timepieces as slowing economic growth in its biggest supermarket, China. Low-end observe brands further have to espouse with competition from the Apple Watch.
Swatch is reopen the specs category at the heels of a stint selling them in the 1990s. The dressy collection will be sold on Swatch stores, Safilo’s Solstice electronic ankle bracelet in the U.S., and distributors round the world.
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